Samuel Engel

Samuel Engel has been a management consultant, business leader, and teacher for almost 30 years. As a consultant to airlines and investors, he untangles complicated questions rooted in the economics of marketing, such as route optimization, sales strategy, and aircraft selection. In the boardroom, he leads stakeholders through complex decisions that enable action on organizational change. In the courtroom, he has testified on the economics of airline strategy, supporting multimillion-dollar-damages awards. Engel’s philosophy inside and outside the classroom is that most business decisions are multidimensional. Even when executives lead with marketing analytics, the concerns of strategy, finance, and human behavior are never remote. In his courses, he teaches students first how to master the tools of marketing analytics, and then how to apply them in the real-world context, with all its complexity and messiness. Engel believes that the most effective leaders are able to simplify problems down to a core analysis, and then layer on considerations of strategy, finance, and operations.