Jon W. Kerbs

Jon Kerbs is a senior lecturer in marketing and the assistant marketing department chair at the Carroll School of Management, Boston College. He currently teaches the core marketing course in both the undergraduate and MBA programs. Jon received the annual Carroll School of Management All-Star Teaching Award from 2016–24. He also received the Coughlin Distinguished Teaching Award for 2018–19 and was named to Poets & Quants annual national list of favorite MBA professors of the class of 2023. In addition to his teaching experience, Jon spent over 25 years in industry and held senior leadership positions in the packaged goods, retail, higher education, and learning technology sectors. His career spanned assignments from Procter & Gamble and LensCrafters to entrepreneurial start-ups. Jon has extensive background in brand strategy, advertising, strategic positioning, business development, paid digital marketing, social media, public relations, pricing, and product development. He is also a U.S. Army veteran.