Elizabeth A. Keenan
Adjunct Professor of Business Administration
Areas of Expertise
Consumer behavior, decision-making, environment, marketing, philanthropy
Courses
Integrated Marketing Communications, Consumer Insights
Adjunct Professor of Business Administration
Consumer behavior, decision-making, environment, marketing, philanthropy
Integrated Marketing Communications, Consumer Insights
PhD, Rady School of Management, University of California, San Diego; MAS, Scripps Institution of Oceanography, University of California, San Diego; BS, Loyola Marymount University
Elizabeth Keenan is adjunct professor of business administration at the Tuck School of Business at Dartmouth. She was previously assistant professor of business administration at Harvard Business School from 2015-24, where she taught a Purpose-Driven Marketing elective and the core Marketing course. Elizabeth’s teaching and case studies span an array of marketing, social purpose, and consumer behavior topics. Her academic research explores individuals’ prosocial choices and behaviors within the domains of charitable giving and environmental sustainability. Elizabeth’s research has been published in Science, the Journal of Consumer Research, and Nature Climate Change, and it has been cited by media outlets including NPR, the Huffington Post, Wall Street Journal, and U.S. News & World Report. Prior to her doctoral studies, Elizabeth spent ten years in nonprofit management and education at the Aquarium of the Pacific. She lives in Vermont with her spouse and two children.